Why Google?

With average 3.5 billion searches every day*, Google is definitely monopolizing the internet searching. Furthermore, Youtube as the second largest search engine in the world*, Gmail as one of the leading email clients in the world*, Google Maps as one of the most popular and full-featured navigation tools in the world*, Android as the biggest market share of mobile operating system in the world* and Chrome as the biggest market share of internet browser in the world*, all these popular online services are owned by Google. As for Malaysia, Google.com and Youtube.com are the top 2 most visited websites as on January 2020* and 82.4% share of web traffic is originating from Android devices as on January 2020*. With such a massive penetration, Google ads are absolutely can be seen almost everywhere in the internet world. Thus, Google is the perfect platform for you to advertise your business to the right target audience according to their search intention and convert them to become your customers.


How Google ads appear?

There are many ad formats on Google services. Here are some of the popular formats and they appear on 2 main ad networks: Search Network and Display Network.


Search Network

Search Text Ads

The ad displays up to 3 headlines, a display URL and up to 2 descriptions. As option, the ad also shows extensions which are location, affiliate location, callout, call, sitelink, structured snippet, price or app. People clicks on the ad and will lands on your preferred destination link. The ad appears on top and below of Google search result pages.

Google search text adsText ad with sitelink extensions | Basic text ad | Text ad with call extensions

Call Ads

The ad displays your phone number with call icon, a display URL, your business/brand name, a headline and up to 2 descriptions. As option, the ad also shows extensions which are location, callout and structured snippet. People clicks on the ad and will call you directly. The ad appears on top and below of Google search result pages.

Google call adsMobile only


Display Network

Display Ads

The ad displays the static image or animated image in banner type. Some of the popular ad banner size dimensions are 300px × 250px (Inline rectangle), 336px × 280px (Large rectangle), 728px × 90px (Leaderboard), 300px × 600px (Half-page ad) and 320px × 100px (Large mobile banner). People clicks on the ad and will lands on your preferred destination link. The ad appears on the Google Display Network that consists of more than 2 million websites, videos, and apps including specific Google websites like Google Finance, Gmail, Blogger and Youtube that your potential customers visit.

Google display adsThird party website | Mobile app | YouTube

Responsive Display Ads

The ad displays the static image, your logo, headline, description, your business/brand name and call to action button. The size, appearance, and format of the ad will be adjusted automatically to fit the available ad spaces on the Google Display Network. People clicks on the ad and will lands on your preferred destination link. The ad appears on the Google Display Network that consists of more than 2 million websites, videos, and apps including specific Google websites like Google Finance, Gmail, Blogger and Youtube that your potential customers visit.

Google responsive display ads160px x 600px | 728px x 90px | 300px x 250px

Gmail Ads

The ad shows first in its collapsed form and will expand when people clicks on the ad. In collapsed form, the ad displays your logo, your business/brand name, a headline and a description. In expanded form, the ad displays your logo, your business/brand name, a headline, a description, call to action button, a marketing image, a header image and product catalog with up to 15 images. People clicks on the expanded ad and will lands on your preferred destination link. The ad appears on top of the Promotions and Social tabs of Gmail inbox.

Google Gmail adsCollapsed form | Expanded form

After knowing the power of Google ads on promoting your business to your potential customers, you can consult us on how to advertise your business on Google.

*Source: Internet Live Stats, Mushroom Networks, FinancesOnline, The Manifest, StatCounter, Digital 2020 by We Are Social & Hootsuite