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Why Facebook?

With average 1.73 billion daily active users as of March 2020*, Facebook is definitely one of the largest social network sites with massive user base. As for Malaysia, there are 22 million people can be reached with Facebook ads with 68.4% penetration of total population*. Facebook has the most comprehensive detailed demographic information of its users such as age, gender, birthday, location, language, education level, life event, relationship, work, network of families and friends. Not only that, whatever people interact on Facebook (click, reaction, share, comment, message, post and check in.), when and how they did it (use computer, phone or tablet; use Windows, Mac, iOS or Android; use Apple, Samsung, Huawei and so on.) will be captured. This is the reason Facebook knows precisely its users' interests, behaviours and connections. Thus, Facebook is the perfect channel for you to advertise your business to the right target audience and convert them to become your customers.


How Facebook ads appear?

There are many ad formats on Facebook. Here are some of the popular formats and where they appear.

Photo Ads

The ad displays a single large photo, caption, headline, description and call to action button. People clicks on the ad and will lands on your preferred destination link. The ad appears on Facebook news feed, Instagram feed, Facebook Marketplace, Facebook right column, Instagram Explore, Messenger inbox, Facebook Stories, Instagram Stories, Messenger Stories, Facebook in-stream videos, Facebook search results, Facebook Instant Articles, third-party mobile apps and mobile websites.

Facebook photo adsFacebook news feed | Messenger inbox | Instagram Stories

Carousel Ads

The ad showcases up to 10 images in a horizontal scrollable format with caption, call to action button, up to 10 different headlines and up to 10 different descriptions. People clicks on the different image and will lands on your different preferred destination link. The ad appears on Facebook news feed, Instagram feed, Facebook Marketplace, Facebook right column, Instagram Explore, Messenger inbox, Facebook Stories, Instagram Stories, Facebook search results, Facebook Instant Articles, third-party mobile apps and mobile websites.

Facebook carousel adsFacebook news feed | Facebook Marketplace | Instagram Stories

Collection Ads

The ad displays a single large image followed by 4 smaller images below in a horizontal grid layout, caption and headline. People clicks on the ad and will lands on a full screen catalogue styled visual experience. Then, people clicks on a product image and will lands on your preferred product link. The ad appears on Facebook news feed, Instagram feed, Facebook Marketplace and Instagram Explore.

Facebook collection adsFacebook news feed | Full screen visual experience | Lazada product page

Slideshow Ads

The ad displays a slideshow presentation in video format by using between 3 to 10 images, caption, headline, description and call to action button. People clicks on the ad and will lands on your preferred destination link. The ad appears on Facebook news feed, Instagram feed, Facebook Marketplace, Facebook video feeds, Instagram Explore, Facebook Stories, Instagram Stories, Messenger Stories, Facebook in-stream videos, Facebook search results, Facebook Instant Articles, third-party mobile apps and mobile websites.

Facebook slideshow ads on news feed Facebook slideshow ads in-stream video Facebook slideshow ads in stories
Facebook news feed | Facebook in-stream video | Facebook Stories

After knowing the power of Facebook ads on promoting your business to your potential customers, you can consult us on how to advertise your business on Facebook and Instagram.

*Source: Press release from Facebook, Digital 2020 by We Are Social & Hootsuite

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