Image design, text, call to action, format, size dimension, extension and destination.
Broad match, Broad match modifier, Phrase match, Exact match and Negative keywords.
Affinity audiences, Demographics, Life events, In-market audiences, Custom intent audiences, Remarketing, Similar audiences, Locations and Languages.
Schedule, budget, bid, rotation and tracking.
Impressions, cost, clicks, average cost per click, conversions, cost per conversion, click through rate, search impression share, quality score, search terms and where ads showed.